Magazine Sites Help Women Get In the Game
Fort Wayne Journal Gazette
By Jose Antonio Vargas

You match the Nicole Kidman card with the Nicole Kidman card, the Julia Roberts card with the Julia Roberts card, the J.Lo card with the J.Lo card. Simple enough. The game is called Ditto, and it’s on the Web site of Ladies’ Home Journal, and Karen Heal is, at this very moment, too preoccupied playing the game to talk about it.

“This is fun,” Karen says minutes later on the phone. She passes along the tip – LHJ.com has games now! – to her three sisters, all working moms hooked on online games. “You can read the makeup tips on that site and play Ditto at the same time. That works, huh?”

That the venerable Ladies’ Home Journal, founded in 1883 as a supplement to a magazine called the Tribune and Farmer, is the new hotbed of online games comes as a shock. Then reality kicks in.

When it comes to online games, women older than 40 play the most often and spend the greatest number of hours doing so, even topping teen-age boys, according to a Digital Marketing Services study, the Casual Gaming Report. More…

If this is really the case, forget security moms and soccer moms! It’s online games moms! Can they really be playing more online games than boys…